The renewable energy sector needs to commit to getting off subsidies | Jessica Lennard

The renewable power industry needs a fresh approach if it is to win the public’s support and reach its full potential, says OVO Energy’s Jessica Lennard

The energy debate has left the territory of the rational. Graphs, logic, or claims to the moral high ground hold scant weight now. The impact of statistics about green growth and export opportunities is negligible. It no longer matters what national polls say about belief in climate change; or whether low-carbon generation is obviously preferable long term to finite, dirty fossil fuels from unstable parts of the world.

Renewable sources of power, such as wind and solar, have been caught in the crossfire of this debate. Blamed for rising bills, the sector has become a particular bugbear for some politicians, who are increasingly intent on reining back the industry. With the political tide at risk of turning against it, the renewables industry needs a change of perspective and a fresh approach if it is going to reach its full potential.

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